How to Better Monetize Your Website
Now that the Internet is in everyone’s back pocket, it’s not just about distinguishing your website from others. It is about “Conversions,” which are based on content and how much time visitors spend on your site. High traffic doesn’t mean much if the average visitor doesn’t take time to peruse your content, sign up for your services, buy your product or recognize your brand.
Building a functional website that’s easy to navigate is the first step. Then, you must make the site easy to find and build a presence. Eventually this presence drives demand. Once your website has been indexed, optimized and designed to be “crawler-friendly,” visitors will come.
The challenge then becomes getting them to stay and to take action — most readily in the form of clicks and/or purchases of one form or another. Most SEO and website design experts lean on original content to fulfill the task of getting visitors to stay longer. It’s certainly a viable avenue, but it isn’t the only option, nor should it be.
In addition to original content, adding videos to your site is quite useful. Videos, whether promotional, educational, entertaining, or something that just went viral, offer a level of appeal and engagement that’s difficult to match because it’s both visually stimulating and interactive. Good videos also drive conversions and page ranking. A new content-delivery platform called Ad Pad is a great way to keep a steady flow of original multimedia content on your website, along with your site visitors.
The Ad Pad, as well as the other platforms, have a wealth of content from tier 1 publishers like the AP, The New York Daily News, Groupon and Unration. It is designed to capture, engage and entertain visitors so that they never want leave your website, effectively keeping users on your site longer and in turn driving conversions and revenue. If you’re interested in adding the Ad Pad to your website to help increase visitor time, i.e. “Stickiness,” through fresh, engaging content that increases conversions and drives revenue, visit klickthru.com.